Fun is not sold separately

Sure, a new PC comes with software. It’s just not software you’d ever want to use. A new Mac, on the other hand, comes with lots of really great stuff. So you can make lots of really great stuff.


Unpack your new PC and you’ll be amazed at what it offers. A bundle of mismatched software and that nagging feeling that your desktop has just been sold to the highest bidder. Of course, it does have that cool calculator. Oh, and a clock. That’ll come in handy when you’re ticking off the hours it takes you to uninstall all the software you don’t want and buy all the software you do.

Bring home a new Mac and you bring home an OS with more than 200 built-in features — including Dashboard widgets, Mail, and iChat AV, among other cool things — and the award-winning suite of iLife applications.

All that makes the Mac the center of your digital life from get-go. Just ask Walt Mossberg of The Wall Street Journal. “Out of the box,” says Mossberg, “the Mac has better photo, music, video, and DVD-creation software than any Windows computer I’ve seen.” That’s because Apple’s iLife applications are built upon the same technology as pro applications like Logic Pro and Final Cut Studio. And unlike some media management software that only offers cookie-cutter clip art, iLife features gorgeous, professionally designed themes and templates that truly complement your baby album, vacation movie, family podcast, pop culture blog — anything you create on your Mac.


And creating stuff on your Mac is a mere matter of plug and play. Connect your digital camera, and iPhoto automatically launches and begins importing your photos. Open iChat and instantly start your own videochat with your iMac or MacBook Pro’s built-in iSight camera. Watch crystal-clear, HD video — no installation required — with QuickTime. Compose your own songs using nothing more than your computer keyboard and GarageBand loops. It’s all there, right from the moment you turn on your Mac. (Before that, even.)

So forget the fine print. With a Mac, fun is not sold separately.